DocumentCode
2956962
Title
On Challenges of Chinese-English Translation of Publicity Materials under the Background of Globalization
Author
Ma, Qi ; Zhang, Ying ; Liu, Yi
Author_Institution
Coll. of Humanities, Xidian Univ., Xi´´an, China
fYear
2011
fDate
30-31 July 2011
Firstpage
1
Lastpage
3
Abstract
Challenges for Chinese-English translation of publicity materials are discussed through examples from the aspects: low quality of translators, ignorance of cultural differences, Chinglish, improper translation of borrowed words, misinterpretation and negative reports by western medium.
Keywords
globalisation; language translation; natural language processing; Chinese-English translation; Chinglish; cultural differences; foreign publicity; globalization; publicity material; Cultural differences; Economics; Floods; Investments; Media; Vocabulary;
fLanguage
English
Publisher
ieee
Conference_Titel
Control, Automation and Systems Engineering (CASE), 2011 International Conference on
Conference_Location
Singapore
Print_ISBN
978-1-4577-0859-6
Type
conf
DOI
10.1109/ICCASE.2011.5997822
Filename
5997822
Link To Document