The Role of Creativity as a Driver of Innovation

Author

Cropley, David H.

Author_Institution

Syst. Eng. & Evaluation Centre, South Australia Univ., The Levels, SA

Volume

2

fYear

2006

fDate

21-23 June 2006

Firstpage

561

Lastpage

565

Abstract

The innovation process is a complex combination of factors. Creativity the development of novel products; Innovation - the process of commercializing the novel product, and; Entrepreneurship - the skills, knowledge and capabilities needed to execute the process, all play a role in taking an idea from concept to market. This paper identifies creativity, in particular, as the driving force of the innovation process. Without novel ideas the innovation process is starved of its raw material. The paper considers a model of functional creativity as most appropriate to the innovation process and describes critical cognitive and non-cognitive components of individual and group behavior that support the production of effective novelty

Keywords

innovation management; organisational aspects; product development; cognitive components; entrepreneurship; functional creativity; innovation process; product development; raw material; Australia; Business; Commercialization; Cultural differences; Innovation management; Lakes; Production; Raw materials; Systems engineering and theory; Technological innovation;

fLanguage

English

Publisher

ieee

Conference_Titel

Management of Innovation and Technology, 2006 IEEE International Conference on

Conference_Location

Singapore, China

Print_ISBN

1-4244-0147-X

Electronic_ISBN

1-4244-0148-8

Type

conf

DOI

10.1109/ICMIT.2006.262281

Filename

4037079