An affective-cognitive framework of product ecosystem design

Companies have been constantly confronting the challenge of designing products for a totality of user experience, both affectively pleasurable with optimal intensity and cognitively convenient with appropriate intuition. It becomes more common that consumer products turn to be correlated with one another, in conjunction with services, use environments, along with many use context-related factors. This leads to a scenario of product ecosystem design. This paper is directed toward modeling user experience for product ecosystem, involving examination of its surrounding ambient factors and human-product-ambience interactions. The affective-cognitive aspects of product ecosystem design are highlighted due to their importance of forming user experience. A framework of product ecosystem is developed to incorporate the affective-cognitive aspects. A case example of truck cabs is also presented to illustrate the concept of product ecosystems.