The Gray Correlation Analysis of Scenic Spot Customer Satisfaction Degree: A Case Study of Lianyungang City

Author

Guo, Yan ; Zhou, Meihua ; Huang, Dazhi ; Chen, Guohua

Author_Institution

Sch. of Bus., Huaihai Inst. of Technol., Lianyungang, China

fYear

2011

fDate

12-14 Aug. 2011

Firstpage

1

Lastpage

4

Abstract

Tourism has become a new industry of China. Scenic spot customer satisfaction degree plays a very important role in the development of tourism industry. How to measure tourists´ satisfaction degree with scientific method? Through analyzing the characteristics of tourism products, the method of gray correlation analysis was selected. The first, the theory of the method was introduced. The second, the four famous scenic spots of Lianyungang were studied using gray correlation analysis. The third, calculation results were described and analyzed. At last, some developing strategies were put forward to provide references for the decision making of the government.

Keywords

correlation methods; customer satisfaction; grey systems; travel industry; Lianyungang city; government decision making; gray correlation analysis; scenic spot customer satisfaction degree; tourism industry; tourism products; tourist satisfaction degree; Correlation; Customer satisfaction; Educational institutions; Government; Indexes; Industries; Training;

fLanguage

English

Publisher

ieee

Conference_Titel

Management and Service Science (MASS), 2011 International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-6579-8

Type

conf

DOI

10.1109/ICMSS.2011.5998837

Filename

5998837