• DocumentCode
    2976358
  • Title

    The Cluster Matrix of Bank Personal Financial Customers Based on Perceived Risk and Perceived Benefit

  • Author

    Zhang Tong

  • Author_Institution
    Dept. of Marketing, Tianjin Univ. of Finance & Econ., Tianjin, China
  • fYear
    2011
  • fDate
    12-14 Aug. 2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    Basing on the special characteristics of financial products, this study develops the dimensions of perceived benefit and perceived risk and explores the impact of various dimensions to overall perceived benefit and overall perceived risk. Meanwhile, according to perceived benefit and perceived risk, financial customers can be divided into different groups. This study develops the cluster matrix of bank financial personal customers innovatively.
  • Keywords
    banking; consumer behaviour; financial data processing; bank personal financial customers; cluster matrix; financial personal customers; financial products; perceived benefit; perceived risk; Banking; Contracts; Fluctuations; Interviews; Investments; Portfolios; Psychology;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2011 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-6579-8
  • Type

    conf

  • DOI
    10.1109/ICMSS.2011.5998844
  • Filename
    5998844
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2976358