Project Management and Project Integration Management in Relationship with Service Marketing

The new economy made it necessary for researchers to focus on service marketing due to products not being successful on their own. Marketing techniques have changed from traditional which was based mostly on goods only, goods and services to services only which make it even easier for service marketing to succeed since its new and have higher demand. Therefore this article explains what service marketing is, factors leading to projects success. It explains the project processes and gives reasons why projects fail. The article is based on a literature review that presents the relationship between service marketing, project management and project integration management.