Product design semanteme expression under the digital environment

The digitized product by its highly effective, multi-purpose, the intellectualized superiority gradually penetrate people´s life, the digitization product design has been separated from the original product design concept, besides must solve the product function, the man-machine relations, the structure, the material and so on fundamental factor, even more must pay attention to the digitization product design the semantic characteristic, enables the human to carry on in the use product process with the product communicates smoothly. The digitized product´s multiplex semantics expression may know and the explanation product omni-directionally for the people provides the new angle of view, simultaneously may also open the new mentality for the product innovation design.