Research on semantics of packaging design

The packaging of goods is a language which tells the customers the attributes, functions, connotation, taste and cultural meaning of products. In this paper, the basic theory of semiotics is used to interpret the semiotic meaning of packaging, and the concept of packaging semantics is put forward. First, some basic element, such as symbols, semiotics, and product semantics are discussed in brief. Then, the concept of packaging semantics is given. The connotation, structure, factors and their relationship organization also explored in depth. By researching, understanding and mastering packaging semantics, modern packaging designers will get some important guidance.