Technology and art of product display and animation system

After entering the information technology era, the product displaying the animation technology has already been in a period of leap-forward development. The rapid development of this technology arises from the diverse scientific and cultural system. The clarification of the relationship between the digital technology and cultural aesthetics involved in the video animation was done in this paper in terms of the product displaying the animation technology, with the exploration on obtaining the aesthetic approaches to the product displaying the animation technology through the three-dimensional technology and post-editing technology. The importance of the aesthetic cultural awareness in the development of the product displaying the animation technology is illustrated, with the proposals of the new thinking, new perspectives and new approaches for the transcendence and integration from the field of digital virtual technology to the field of aesthetic culture in the product displaying the animation.