DocumentCode
2996856
Title
The application of design psychology in advertisement design
Author
Zhang, Meng
Author_Institution
Sch. of Art, Huangshi Inst. of Technol., Huangshi, China
fYear
2009
fDate
26-29 Nov. 2009
Firstpage
134
Lastpage
137
Abstract
Starting from the consumer´s needs, we consider the psychology as one of the basic idea sources of art design. The paper detailed illustrates the application of design psychology in advertisement design, and points out necessary psychological knowledge that an excellent designer should master from psychological aspect. The design psychology can optimize advertisement design and reduce blindness of design.
Keywords
advertising; consumer behaviour; design engineering; psychology; advertisement design; art design; consumers need; design psychology; psychological knowledge; Art; Blindness; Cultural differences; Decision making; Design engineering; Design optimization; Process design; Product design; Psychology; Web design; Advertisement Design; Aesthetics; Art Design; Design Psychology;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location
Wenzhou
Print_ISBN
978-1-4244-5266-8
Electronic_ISBN
978-1-4244-5268-2
Type
conf
DOI
10.1109/CAIDCD.2009.5375064
Filename
5375064
Link To Document