Product design strategies based on the psychological features of the aging people living in cities

This paper investigated the life style of the aging people living in Hangzhou, Jiaxing and Ningbo and analyzed their consuming tendency and psychological features. Because of the declines of physiological functions and the changes in the living and working environments, negative emotions such as emptiness, loneliness, depression and self-abasement are discovered with aged people. This paper researched and concluded a product design strategy based on aged people according to their psychological features.