• DocumentCode
    3002113
  • Title

    BIZTEKON A framework for business modelling and techno-economic analysis

  • Author

    Gjerde, Irena Grgic ; Eskedal, Thor Gunnar ; Venturin, Rima

  • Author_Institution
    Telenor R&I, Fornebu
  • fYear
    2007
  • fDate
    13-15 June 2007
  • Firstpage
    151
  • Lastpage
    158
  • Abstract
    An actor operating in today\´s telecom market is exposed to rapid changes of the business situation -market conditions, technology trends, players\´ picture, regulations. Successful operations depend on robust business models and the assessment of their prospective. Thus, designing business models and analysing their profitability are steadily becoming more important. Getting the results of these activities timely and with sufficient accuracy is easier if the problems are approached in a structured and routine way. Consequently, a framework that structures business modelling and assessment of (novel) business ideas is a helpful tool for the actors operating in the telecom market. This paper describes the BIZTEKON framework, which can be efficiently used to model and analyse any business situation that may emerge. A business situation may alter due to the presence of new roles, competitors, strategic alliances, technologies, products, (target) customers\´ groups/countries, etc. Theoretical basis of the BIZTEKON is built upon its elements -the terminology, the concepts, and the procedure. These are explained in detail here. Practical applicability of the framework is demonstrated on an example of the "CDMA450-based broadband-access" business case.
  • Keywords
    broadband networks; economics; profitability; BIZTEKON; CDMA450-based broadband-access business case; business modelling; competitors; strategic alliances; techno-economic analysis; telecom market; Costs; Globalization; Multiaccess communication; Predictive models; Profitability; Robustness; Telecommunications; Terminology; CDMA450; business case profitability; business modelling; techno-economic analysis;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Telecommunications, 2007. ConTel 2007. 9th International Conference on
  • Conference_Location
    Zagreb
  • Print_ISBN
    953-184-111-X
  • Electronic_ISBN
    953-184-111-X
  • Type

    conf

  • DOI
    10.1109/CONTEL.2007.381864
  • Filename
    4267490