DocumentCode
3003745
Title
The application of colors in series packaging design
Author
Kang, Lin
Author_Institution
Inst. of Appl. Sci. & Technol., Guilin Univ. of Electron. Technol., Guilin, China
fYear
2009
fDate
26-29 Nov. 2009
Firstpage
1700
Lastpage
1704
Abstract
In the fierce competition of the market, the promotion effects of series packaging are increasing remarkably. The application of series packaging design draws more and more attention. While series design of packaging color is one of the most important forms of series packaging design. Series design of packaging color has a strong visual impact through batch display of similar commodities produced by same company, which is beneficial for building brand image and enhancing market competitiveness.
Keywords
design; marketing; packaging; batch display; brand image; market competitiveness; packaging color; promotion effects; series packaging design; visual impact; Advertising; Buildings; Color; Consumer electronics; Cultural differences; Design methodology; Displays; Electronics packaging; Environmental economics; Process design; Color; Corporate image shaping; Design of color and application; Series packaging;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location
Wenzhou
Print_ISBN
978-1-4244-5266-8
Electronic_ISBN
978-1-4244-5268-2
Type
conf
DOI
10.1109/CAIDCD.2009.5375418
Filename
5375418
Link To Document