DocumentCode
3037325
Title
Trust Study of E-Commerce in China Based on B2C Model
Author
Tao, Lihua ; Li, Longyi
Author_Institution
Dept. of E-Bus., South China Univ. of Technol., Guangzhou, China
fYear
2009
fDate
24-26 July 2009
Firstpage
587
Lastpage
591
Abstract
The paper firstly elaborates e-commerce trust issues in detail, explores the practical significance of the trust problems. Then puts forward some widespread trust problems in Chinese e-commerce and sets up a framework for Chinese e-commerce trust system according to the specific national conditions of China. Some solutions to the current trust will be given in the end of the paper.
Keywords
electronic commerce; security of data; B2C model; Chinese e-commerce; electronic commerce; trust system; Consumer electronics; Electronic commerce; Forward contracts; Law; Legal factors; Monitoring; Paper technology; Security; Solids; Web and internet services; B2C model; e-commerce; trust system;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Intelligence and Financial Engineering, 2009. BIFE '09. International Conference on
Conference_Location
Beijing
Print_ISBN
978-0-7695-3705-4
Type
conf
DOI
10.1109/BIFE.2009.138
Filename
5208817
Link To Document