DocumentCode
3042518
Title
Exploring the Effective of Unexpectedness: An Extension of Expectation-Disconfirmation Theory
Author
Shih-Yu Wang ; Tzu-Wei Fu
Author_Institution
Inf. Manage. Dept., Nat. Sun Yat-Sen Univ., Kaohsiung, Taiwan
fYear
2013
fDate
29-31 May 2013
Firstpage
254
Lastpage
255
Abstract
In highly competitive market of Apps, it´s important to understand what drives customers to purchase Apps. We adopted EDT and introduced a new concept, which is named unexpectedness, to explore the phenomenon of App purchasing or continue using behavior. In our study, we separated Apps into two styles: utilitarian and hedonic, and argued that disconfirmation and unexpectedness have different effects on satisfaction of these two different style Apps.
Keywords
consumer behaviour; purchasing; EDT; application purchasing behavior; applications competitive market; expectation-disconfirmation theory; hedonic style; unexpectedness concept; utilitarian style; Educational institutions; Google; Information management; Psychology; Sun; Technological innovation; Temperature distribution; Continuance intention; Expectation-Disconfirmation Theory (EDT); Satisfaction; Unexpectedness;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Science and Innovation (ICSSI), 2013 Fifth International Conference on
Conference_Location
Kaohsiung
Type
conf
DOI
10.1109/ICSSI.2013.53
Filename
6599400
Link To Document