SADP: Site Architecture Driven by Personalization

This paper presents a process to build Websites based on personalization issues, aiming the improvement of services for the users. In this process not only the history of navigation and preferences detected or expressed by the user are considered for personalization but also the types of devices and networks used for communication, and even the content presented. The information related to the user interactions is stored and used for construction of user profiles. Such information is obtained through implicit monitoring of the site and is treated using fuzzy ontology. The process stands out for directing the architecture of the site to provide personalized services.