The Features of Chinese City Residents´ Consumption of Cultural Products

Cultural consumption has already been one of the major trends of Chinese city resident´ consumption. But he existed research of this field is only limited in the study of the culture products. Based on the practical study of Chinese city culture consumption, I concluded the reality of the Chinese city culture consumption: Chinese urban residents´ consumer behavior of cultural products has distinct characteristics, Improving professional quality and establishing a correct attitude is the key to push forward Chinese urban residents´ consumption of cultural products, The quality of cultural products as well as the epochal character and sociality it contains is a characteristic that cultural products shouldn´t miss at this stage, Different consumers´ choices are significantly distinct.