DocumentCode
3076030
Title
Research on Reputation Field Model and Referenced Reputation Calculation Model on C2C Market
Author
Yue, Yang ; Jiao, Gao
Author_Institution
Sch. of Media Manage., Commun. Univ. of China, Beijing, China
Volume
2
fYear
2009
fDate
10-11 July 2009
Firstpage
327
Lastpage
329
Abstract
There are shortcomings in the online reputation mechanism for the C2C market at present, the key points are how to valuate the sellerpsilas reputation level and provide reputation evaluation service to the buyer. First, the key factors about the reputation are analyzed in this paper, which are sum and the extent of time. Then, a formula to calculate the sellerpsilas reputation is put forward, by using field theory as reference. At last, a calculation model of reference reputation on C2C market is brought forward.
Keywords
electronic commerce; security of data; C2C market; field theory; online reputation mechanism; referenced reputation calculation model; reputation evaluation service; reputation field model; Business communication; Conference management; Engineering management; Finishing; C2C market; field theory; referenced reputation; reputation field model;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Engineering, 2009. ICIE '09. WASE International Conference on
Conference_Location
Taiyuan, Shanxi
Print_ISBN
978-0-7695-3679-8
Type
conf
DOI
10.1109/ICIE.2009.210
Filename
5211404
Link To Document