An international value chain via strategic alliances with an integrated approach: Property & casualty insurance companies and security companies

The main contribution of this paper is to use an integrated approach to propose the model of strategic alliances for both heterogeneous property and casualty insurance companies and security companies, and propose the added seventh business functions “business expansion” with a value chain and contracting strategies associated with the value chain analysis to satisfy the consumer´s integrated service. This paper also analyses the past consumer´s questionnaire results in fire insurance and fire security protection, uses a structural equation modeling approach to explore a company´s questionnaire/interview results to support the model, and concludes the factors that influence the strategic alliances by the integrated approach. This reasoning gives rise to six reasonable correlation hypotheses to propose six propositions in terms of three managerial implications.