DocumentCode
3105916
Title
Research on the Characteristics of Time and Location of Mobile TV Usage
Author
Ma, Che
Author_Institution
Sch. of Journalism & Commun., Peking Univ., Beijing, China
fYear
2011
fDate
16-18 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
Mobile TV is a killer application in ongoing tri-networks convergence. The core competitiveness of Mobile TV is it allowing users to watch anytime and anywhere. The paper adopted empirical method to verify the characteristics of fragmentation and watching anytime & anywhere of Mobile TV usage. The paper further discusses how and why to use Mobile TV based on the occasion, time and viscosity indexes, and compares streaming media with broadcasting mobile TV.
Keywords
media streaming; mobile television; television broadcasting; media streaming; mobile TV broadcasting; time index; trinetwork convergence; viscosity index; Advertising; Broadcasting; Media; Mobile TV; Mobile communication; Multimedia communication; Streaming media;
fLanguage
English
Publisher
ieee
Conference_Titel
Internet Technology and Applications (iTAP), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-7253-6
Type
conf
DOI
10.1109/ITAP.2011.6006289
Filename
6006289
Link To Document