Semantic Reasoning and Mashups: An Innovative Approach to Personalized E-Commerce in Digital TV

Author

Blanco-Fernandez, Yolanda ; Lopez-Nores, Martin ; Gil-Solla, Alberto ; Ramos-Cabrer, Manuel ; Martin-Vicente, M. ; Pazos-Arias, José J.

Author_Institution

Dept. of Telematics Eng., Univ. of Vigo, Vigo, Spain

fYear

2009

fDate

14-15 Dec. 2009

Firstpage

3

Lastpage

8

Abstract

The potential of Digital TV for e-commerce remains heavily underexploited, mainly because there are no systematic approaches to the provision of applications to browse information about the advertised items, to purchase them online, etc. We present a procedure to automatically compose interactive applications that provide personalized commercial functionalities to the users, gathering contents from multiple sources and with a back-end of semantic Web services. The procedure is driven SWRL rules and similarity metrics based on semantic reasoning.

Keywords

Web services; advertising data processing; digital television; electronic commerce; inference mechanisms; semantic Web; digital TV; driven SWRL rules; personalized commercial functionality; personalized e-commerce; semantic Web service; semantic reasoning; similarity metrics; Digital TV; Displays; Electronic commerce; HDTV; Internet; Laboratories; Mashups; Semantic Web; Telematics; Web services; Digital TV; Semantic Web; e-commerce; personalization;

fLanguage

English

Publisher

ieee

Conference_Titel

Semantic Media Adaptation and Personalization, 2009. SMAP '09. 4th International Workshop on

Conference_Location

San Sebastian

Print_ISBN

978-0-7695-3894-5

Type

conf

DOI

10.1109/SMAP.2009.9

Filename

5381722