DocumentCode
3149336
Title
Speed-to-fashion: Managing global supply chain in Zara
Author
Carugati, Andrea ; Liao, Raffael ; Smith, Pernille
Author_Institution
Dept. of Bus. Studies, Univ. of Aarhus, Arhus
fYear
2008
fDate
21-24 Sept. 2008
Firstpage
1494
Lastpage
1499
Abstract
The apparel industry is one of the most globalised industries, with 23.6 million workers in over 20 countries. The market characteristics in this industry are short product lifecycles, high volatility, low predictability, and a high level of impulse purchase, making such issues as quick response of paramount importance. This paper will focus on Zara, the largest and the most successful chain of Inditex a renown apparel company based in Spain, to explore it as a successful business model in service innovation.
Keywords
clothing industry; innovation management; personnel; supply chain management; apparel industry; fashion industry; global supply chain management; impulse purchase; service innovation; workers; Clothing industry; Companies; Costs; Europe; Innovation management; Marketing and sales; Springs; Supply chain management; Supply chains; Technology management; Zara; fashion industry; supply chain;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of Innovation and Technology, 2008. ICMIT 2008. 4th IEEE International Conference on
Conference_Location
Bangkok
Print_ISBN
978-1-4244-2329-3
Electronic_ISBN
978-1-4244-2330-9
Type
conf
DOI
10.1109/ICMIT.2008.4654593
Filename
4654593
Link To Document