Advanced public transportation information provision: What are the effects on improved customer satisfaction?

At least for the last decade, South African transport policies have focused on providing mobility for all. For example, the vision of the White Paper on National Transport Policy [1] is to `provide safe, reliable, effective, efficient, and fully integrated transport operations and infrastructure, which will best meet the needs of freight and passenger customers at improved level of service´. Government has identified that the provision of public transport plays a crucial role in working towards this vision. Independent of the physical infrastructure and vehicle type, the provision of information has been identified as an important element that provides, or improves, customer satisfaction [2]. Internationally, the trend is to provide real-time information through the implementation of Advanced Traveller Information Systems (ATIS). This paper describes the implementation of an ATIS system for the Jammie Shuttle service at the University of Cape Town (UCT).