DocumentCode
3176906
Title
Public legal service agencies relationship marketing strategies
Author
Shen, Hualin ; Han, Yong ; Chen, Nansheng ; Zeng, Zhiliu
Author_Institution
Guangxi Inst. of Public Adm., Nanning, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
3184
Lastpage
3187
Abstract
Relationship marketing has been a major topic in marketing literature but limited research has attempted to conceptualize the relationship and its interactions especially in a Chinese context. This paper provides a comprehensive review on the strategy of relationship marketing in Chinese public legal service agencies.
Keywords
legislation; marketing; Chinese context; Chinese public legal service agencies; relationship marketing strategies; Context; Industries; Law; Organizations; Production systems; marketing; public legal services; strategy;
fLanguage
English
Publisher
ieee
Conference_Titel
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location
Deng Leng
Print_ISBN
978-1-4577-0535-9
Type
conf
DOI
10.1109/AIMSEC.2011.6010749
Filename
6010749
Link To Document