DocumentCode
3178224
Title
Application of Gray system in the marketing management
Author
Liang, Hong ; Zhai, Ming
Author_Institution
Coll. of Manage., China Univ. of Geosci., Wuhan, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
975
Lastpage
978
Abstract
Grey Inter-Connection Degree Analysis in a theoretical method of the Grey system theory. This thesis applies the method to evaluating the marketing operation of a certain enterprise, ending up with a scientific and reliable result, which shows broad applicable prospects of the Grey system Theory in the field of marketing.
Keywords
grey systems; market research; enterprise; grey system; interconnection degree analysis; marketing management; Analytical models; Indexes; Market opportunities; Merchandise; Numerical models; Presses; Reliability; Grey inter-connection model; application; merchandise segmentation;
fLanguage
English
Publisher
ieee
Conference_Titel
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location
Deng Leng
Print_ISBN
978-1-4577-0535-9
Type
conf
DOI
10.1109/AIMSEC.2011.6010817
Filename
6010817
Link To Document