Public Transport IC Card Data Analysis and Operation Strategy Research Based on Data Mining Technology

The public transport IC (Integrated Circuit) card widespread used provides a new data source for collecting passenger flow information. The effective information of bus traveling can be obtained from IC card data by using the data mining technology. The attraction weight coefficient OD calculation method is used for obtaining the basis public transport passengers flow data. Based on these, this paper analysed the data mined and discusses its application according to the characteristics of urban public transportation. The effective information of passenger flow distribution was used for arranging the Public Transport operation mode. This paper makes up the shortfall that IC card data is only used in calculating the distance but not in mining meaningful information about the arrangement of route operation mode. Finally, by real case study of two lines of Beijing Public Transport Group, the feasibility and practicability of the method proposed were verified.