Methods for products recommendation using emotional information

Kutani-ware is a famous traditional craft which is so significant not only from the economic perspective, but also from the culture perspective. But it has been shrinking recently because of the changes in lifestyle or the appearance of more functional modern products. Compared with the function, brand, image and style have become important in product selection and, technology is no longer the sole driving force in the development of product. As the spread of marketing appealing to emotion, many methods for treating human´s feeling have been developed. Since human´s emotion has both linear and non-linear characteristics, and it is changing by moment, a method which fits better is necessary. This paper develops a new evaluation model by comparing methods of statistical, fuzzy and pseudo-fuzzy approaches based-on an emotional evaluation database to determine the best approach for recommendation of products.