DocumentCode
3185647
Title
Research on improving the customer loyalty of retail enterprises
Author
Fan, Yingren
Author_Institution
Sch. of Econ. & Manage., Henan Polytech. Univ., Jiaozuo, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
2334
Lastpage
2336
Abstract
The value that the customer loyalty brings to retail enterprises is long-term and stable. This thesis elaborates from the value analysis of the customer loyalty, discuss the various interests that customer loyalty can bring to retail enterprises, analyse several key factors to affect customer loyalty, and put forward the ways and measures to strengthen and improve the customer loyalty of retail enterprises.
Keywords
consumer behaviour; customer relationship management; retailing; value engineering; customer loyalty; retail enterprises; value analysis; Correlation; Customer satisfaction; Economics; Indexes; Marketing and sales; Customer loyalty; Customer value; Retail enterprise;
fLanguage
English
Publisher
ieee
Conference_Titel
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location
Deng Leng
Print_ISBN
978-1-4577-0535-9
Type
conf
DOI
10.1109/AIMSEC.2011.6011216
Filename
6011216
Link To Document