Construction of performance management system based on balanced scorecard for exhibition company

As a tool of implementing company´s strategies, balanced scorecard has been universally accepted, becoming the most widely adopted performance management framework. For the numerous exhibition companies in the market, which are young and usually small, how to sustain sound development in the post-financial crisis environment is a problem pressing for solution. So it is important for exhibition company to adjust and improve its performance appraisal system when it seeks to expand. This paper focuses on the construction of balanced scorecard according to the business process of exhibition company from four perspectives, namely finance, customers, internal business processes and learning and growth. Exhibition company which tries to improve its performance management and brand awareness can use the paper for reference.