• DocumentCode
    3303222
  • Title

    Measuring Brand Overlap Using Optimal Error Rate Analysis

  • Author

    Xia, Tian ; Zhao, Hong ; Hu, Feng ; Sun, Jian

  • Author_Institution
    Manage. Sch., Grad. Univ. of Chinese Acad. of Sci., Beijing, China
  • fYear
    2011
  • fDate
    19-21 May 2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    From the perspective of brand personality and using Optimal Error Analysis, we then develop a method to measure brand overlap. Using this method we then conduct an empirical analysis of brand overlap within China´s the digital camera industry. Finally, by incorporating multidimensional analysis, we explore ways to further improve our method.
  • Keywords
    marketing; video cameras; China; brand overlap measurement; brand personality perspective; digital camera industry; multidimensional analysis; optimal error rate analysis; Bayesian methods; Biological system modeling; Distribution functions; Error analysis; Europe; Measurement uncertainty; Psychology;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer and Management (CAMAN), 2011 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-9282-4
  • Type

    conf

  • DOI
    10.1109/CAMAN.2011.5778842
  • Filename
    5778842
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3303222