Systematic approach to superior innovation structures

Companies realize the new challenges arising from disruptive business environments and dasiaroutinizationpsila of innovation. However, the track-record of companies successfully encompassing both, incremental and radical change, has been poor. This paper proposes a systematic approach for practitioners to design innovation structures, process architectures and consistent organizations. The approach is based on strategies of modularity, complexity reduction and a process-based organizational view. A case study illustrates the approach.