The application of data mining to customer credit analysis in medicament enterprise

Author

Guo-hua Hu ; Yao-wu Wang

Author_Institution

Sch. of Manage., Harbin Inst. of Technol., Harbin

fYear

2008

fDate

10-12 Sept. 2008

Firstpage

78

Lastpage

82

Abstract

Credit sale acts a very important role in the operation of one company. Nowadays, in order to reduce the credit risks, ensure the benefits of companies, and communicate effectively with the customers, analysis of customerspsila credit has become a very popular research question. In this paper, the author develops a credit evaluation model for medicament enterprise based on data mining methods clustering and neural network. By using this model, a company can predict that if the customer will default of contract.

Keywords

data mining; financial data processing; neural nets; pattern clustering; clustering; credit evaluation model; credit risks; credit sale; customer credit analysis; data mining; medicament enterprise; neural network; Companies; Conference management; Contracts; Data mining; Engineering management; Marketing and sales; Neural networks; Predictive models; Risk management; Technology management; clustering; credit; data mining; medicament enterprise; neural network;

fLanguage

English

Publisher

ieee

Conference_Titel

Management Science and Engineering, 2008. ICMSE 2008. 15th Annual Conference Proceedings., International Conference on

Conference_Location

Long Beach, CA

Print_ISBN

978-1-4244-2387-3

Electronic_ISBN

978-1-4244-2388-0

Type

conf

DOI

10.1109/ICMSE.2008.4668897

Filename

4668897