• DocumentCode
    3324307
  • Title

    Optimizated K-means algorithm and application in CRM system

  • Author

    Qin, Xiaoping ; Zheng, Shijue ; He, Tingting ; Zou, Ming ; Huang, Ying

  • Author_Institution
    Dept. of Comput. Sci., Huazhong Nomal Univ., Wuhan, China
  • Volume
    1
  • fYear
    2010
  • fDate
    5-7 May 2010
  • Firstpage
    519
  • Lastpage
    522
  • Abstract
    So far, the K-means algorithm is the most widely used method for discovering clusters in data, and it has been used extensively in the commercial field, such as customer analysis. However, the efficiency of the algorithm needs to be improved when faced with large amounts of data. The improved algorithm avoids unnecessary calculations by using the triangle inequality. We applies the improved algorithm for customer classification. Experiments show that the optimizated algorithm take lower time overhead than the standard K-means algorithm, and the superiority of proposed method is more remarkable as the number of clusters increases.
  • Keywords
    customer relationship management; data mining; pattern classification; pattern clustering; CRM system; customer analysis; customer classification algorithm; data clustering; data mining; optimizated K-means algorithm; Algorithm design and analysis; Automatic control; Automation; Clustering algorithms; Communication system control; Control systems; Data mining; Frequency; Information management; Optimization methods; K-Means algorithm; commercial; customer analysis; time overhead; triangle inequality;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer Communication Control and Automation (3CA), 2010 International Symposium on
  • Conference_Location
    Tainan
  • Print_ISBN
    978-1-4244-5565-2
  • Type

    conf

  • DOI
    10.1109/3CA.2010.5533740
  • Filename
    5533740