DocumentCode
3334967
Title
The role of PR for technology
Author
Welch, Duana C. ; Hill, Patti D.
Author_Institution
BlabberMouth Public Relations, Austin, TX, USA
fYear
2006
fDate
10-11 Aug. 2006
Firstpage
18
Lastpage
19
Abstract
This paper describes the importance of clear messaging through effective public relations programs that enable technologists, scientists and other experts to distinctly articulate their vision, become industry leaders, advance their technologies, and provide organizations with a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.
Keywords
marketing; organisational aspects; public relations; marketplace; organizational aspects; public relations; Art; Auditory system; Drives; Government; Industrial relations; Mouth; Planning; Profitability; Public relations; Wood industry;
fLanguage
English
Publisher
ieee
Conference_Titel
Engineering Management Conference, 2006 IEEE/UT
Conference_Location
Austin, TX
Print_ISBN
978-1-4244-0575-6
Electronic_ISBN
978-1-4244-0576-3
Type
conf
DOI
10.1109/UTEMC.2006.5236184
Filename
5236184
Link To Document