Application of analytic hierarchy process for Intellectual Property Rights in High-Tech Public Corporation

This paper addresses the theme of analytic hierarchy process in Intellectual Property Rights (IPRs) of High-Tech Public Corporation considering the characteristics of Intellectual Property Rights (IPRs) (including high-risk, multi-stage, expandability, product life circle, etc.).The paper expanse Discounted Cash flow Analysis, relative valuation method and Black-Scholes formula to the analytic hierarchy process model for evaluating of the uncertainty. A solution algorithm which transforms the Black-Scholes equation into constant coefficient diffusion equation is developed. The expanded analytic hierarchy process under uncertainty achieves investment decision-making optimality that is generally not well presented in traditional approaches for Intellectual Property Rights (IPRs).