Proposal of “culturability” as an index of R&D management

Summary form only given. In a previous paper the author proposed “culturability” of a new product, i.e. the potential of the new product to build a new culture, as one of the indices of R&D Portfolio Management (R&DPM). In this study, the degree of contribution to new culture formation of each new product was evaluated using 5 levels. The degree of contribution to culture (CoC) is defined as the degree of the effect the new product had on the development of a new culture after being launched onto the market. Summarizing these results, the relationship between sale versus CoC to obtain new products has been part of creating a new culture in spite of having a low evaluation of research performance CoC could be used to forecast the success of new products. Evaluation of the CoC of the research project by estimating the possibility of producing new culture will give a more important role to strategicability of the research. Therefore, CoC, which is designated as culturability, should be added to the above mentioned evaluation of strategicability. Culturability is evaluated on 5 scales and added as one of the critical factors to justify the strategicability of research in the R&DPM