DocumentCode
3362130
Title
The impact of interactivity on mobile broadcasting value chains
Author
Högg, Roman ; Martignoni, Robert ; Stanoevska-slabeva, Katarina
fYear
2007
fDate
1-5 July 2007
Firstpage
1
Lastpage
5
Abstract
Mobile TV is expected to be the crucial mobile service application driving the short-and mid-term development of the mobile service industry. Mobile TV can be seen as the bearer of additional interactive service elements. Interactivity is perceived to be a new source of revenue and the decisive factor for success of future mobile TV and other mobile broadcasting services. Interactivity is defined, and different options to implement interactivity are identified and classified in this paper. In addition, the impact of broadcasting value chains is analysed.
Keywords
interactive systems; mobile television; technological forecasting; telecommunication services; interactive service elements; mobile TV; mobile broadcasting services; mobile broadcasting value chain interactivity; mobile service industry; Broadcast technology; Business; Frequency; Linearity; Mobile TV; Mobile communication; Multimedia communication; Pricing; TV broadcasting; Voting; Business Models; MBMS; Mobile Commerce; Mobile Services;
fLanguage
English
Publisher
ieee
Conference_Titel
Mobile and Wireless Communications Summit, 2007. 16th IST
Conference_Location
Budapest
Print_ISBN
963-8111-66-6
Electronic_ISBN
963-8111-66-6
Type
conf
DOI
10.1109/ISTMWC.2007.4299312
Filename
4299312
Link To Document