• DocumentCode
    3383500
  • Title

    Research on the behavior of webpage redirection in subject collections

  • Author

    Zhou, Hong ; Chen, Guimei ; Xie, Yanran ; Liu, Huan

  • Author_Institution
    Sch. of Manage., Jinan Univ., Guangzhou, China
  • Volume
    3
  • fYear
    2010
  • fDate
    9-10 Oct. 2010
  • Firstpage
    194
  • Lastpage
    198
  • Abstract
    Based on the science of consumer behavior, and with the help of the research on information searching, in this paper, the behavior of webpage redirection in subject collections is researched. By experimental method, the factors affecting the webpage redirection are generalized, and the behavioral model of webpage redirection is built, finally the enlightenment to the market management is discussed. The research reveals the behavior rules of the network users in searching information and provides scientific guidance for enterprise for developing online marketing.
  • Keywords
    Web sites; consumer behaviour; Webpage redirection; consumer behavior; market management; online marketing; subject collections; Behavior; Redirection; Subject Collections; Webpage;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Future Information Technology and Management Engineering (FITME), 2010 International Conference on
  • Conference_Location
    Changzhou
  • Print_ISBN
    978-1-4244-9087-5
  • Type

    conf

  • DOI
    10.1109/FITME.2010.5654694
  • Filename
    5654694