DocumentCode
3383500
Title
Research on the behavior of webpage redirection in subject collections
Author
Zhou, Hong ; Chen, Guimei ; Xie, Yanran ; Liu, Huan
Author_Institution
Sch. of Manage., Jinan Univ., Guangzhou, China
Volume
3
fYear
2010
fDate
9-10 Oct. 2010
Firstpage
194
Lastpage
198
Abstract
Based on the science of consumer behavior, and with the help of the research on information searching, in this paper, the behavior of webpage redirection in subject collections is researched. By experimental method, the factors affecting the webpage redirection are generalized, and the behavioral model of webpage redirection is built, finally the enlightenment to the market management is discussed. The research reveals the behavior rules of the network users in searching information and provides scientific guidance for enterprise for developing online marketing.
Keywords
Web sites; consumer behaviour; Webpage redirection; consumer behavior; market management; online marketing; subject collections; Behavior; Redirection; Subject Collections; Webpage;
fLanguage
English
Publisher
ieee
Conference_Titel
Future Information Technology and Management Engineering (FITME), 2010 International Conference on
Conference_Location
Changzhou
Print_ISBN
978-1-4244-9087-5
Type
conf
DOI
10.1109/FITME.2010.5654694
Filename
5654694
Link To Document