Advice in electronic commerce

Globalization, development of services economy, all these oblige the companies to abandon the organization model focused on their internal problems in order to adjust to another way of logic, belonging to customer. At the same time, the customers are aware of the new services provided by technology and they become more pretentious and less patient. Thus, the companies confront with the more pressing need to become focused on customer, to be organized depending on the customer´s profile, in order to provide the best service. Likewise, any electronic commerce system has to be permanently developed, improved in order to remain competitive. The numerous consultancy agents and the existing recommendation systems are used for recommending products based upon a top made up by the sellers, on consumers´ demographic criteria, or following an analysis of the consumer´s past behavior as a prediction of the future purchasing behavior. The recommendation forms shall include suggestions for products, shall provide customized information about products, community opinions, including criticisms drafted for some interaction customized in real time. The advisory reflecting the consumer´s protection is almost absent at the level of the consultancy agents. A viable explanation would be that a certain legislation so recently approached has not been well apprehended yet. As the legislation concerning the electronic commerce is consumer´s protection legislation, a consultancy agent taking into consideration the matters of the new legislation in his recommendations, would manage to protect his consumers and to gain their trust.