Antecedents and influence factors of Macao residents´ acceptance intention of Sport Easy Program

This paper investigated the antecedents and influence factors of Macao residents´ acceptance intention of Sport Easy Program. Using data obtained from 459 interviewers, regression analysis revealed that acquaintance, convenience, facilities, and athletics habit have positive impacts on the acceptance intention, while gender, age, and education have different moderating effects on these relationships. These findings deepened insights into the unified theory of acceptance and use of technology (UTAUT) as well as the ways for the Macao SAR government to improve the public health administration.