DocumentCode
3471006
Title
Globalization with Guanxi for Taiwanese high-tech industry to China: Panacea or Pandora´s box?
Author
Liou, Dian-Yan
Author_Institution
Marketing & Logistics Manage. Dept., Yu Da Coll. of Bus., Miaoli, Taiwan
fYear
2009
fDate
2-6 Aug. 2009
Firstpage
2268
Lastpage
2273
Abstract
The importance of developing Guanxi in order to conduct business in China (and elsewhere in Asia) has been well documented. While the western concepts of networking and building strategic alliances often depend heavily on specific legal contracts, Guanxi in China depends more on face and reciprocity. This research query whether a system of Guanxi networks have application on the considerabe globalization in today´s China. Interview data collected from multinational corporate business (MNCs) in Taiwan is used to assess the relevance of guanxi for effective international operations with China from the perspective of Taiwanese expatriate managers. Provided by empirical evidence, the author claim that Guanxi utilization is heterogeneous across firms and tests the effect of Guanxi on performance, complementing findings of Yeung and Tung that Guanxi leads to higher firm performance, with a stronger impact on market expansion and sales growth than on financial returns.
Keywords
contracts; globalisation; organisational aspects; sales management; strategic planning; China; Guanxi; Taiwanese high-tech industry; firm performance; globalization; legal contracts; marketing; multinational corporate business; sales management; strategic planning; Asia; Cultural differences; Educational institutions; Globalization; Law; Legal factors; Logistics; Marketing and sales; Marketing management; Public relations;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of Engineering & Technology, 2009. PICMET 2009. Portland International Conference on
Conference_Location
Portland, OR
Print_ISBN
978-1-890843-20-5
Electronic_ISBN
978-1-890843-20-5
Type
conf
DOI
10.1109/PICMET.2009.5261858
Filename
5261858
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