• DocumentCode
    3471006
  • Title

    Globalization with Guanxi for Taiwanese high-tech industry to China: Panacea or Pandora´s box?

  • Author

    Liou, Dian-Yan

  • Author_Institution
    Marketing & Logistics Manage. Dept., Yu Da Coll. of Bus., Miaoli, Taiwan
  • fYear
    2009
  • fDate
    2-6 Aug. 2009
  • Firstpage
    2268
  • Lastpage
    2273
  • Abstract
    The importance of developing Guanxi in order to conduct business in China (and elsewhere in Asia) has been well documented. While the western concepts of networking and building strategic alliances often depend heavily on specific legal contracts, Guanxi in China depends more on face and reciprocity. This research query whether a system of Guanxi networks have application on the considerabe globalization in today´s China. Interview data collected from multinational corporate business (MNCs) in Taiwan is used to assess the relevance of guanxi for effective international operations with China from the perspective of Taiwanese expatriate managers. Provided by empirical evidence, the author claim that Guanxi utilization is heterogeneous across firms and tests the effect of Guanxi on performance, complementing findings of Yeung and Tung that Guanxi leads to higher firm performance, with a stronger impact on market expansion and sales growth than on financial returns.
  • Keywords
    contracts; globalisation; organisational aspects; sales management; strategic planning; China; Guanxi; Taiwanese high-tech industry; firm performance; globalization; legal contracts; marketing; multinational corporate business; sales management; strategic planning; Asia; Cultural differences; Educational institutions; Globalization; Law; Legal factors; Logistics; Marketing and sales; Marketing management; Public relations;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management of Engineering & Technology, 2009. PICMET 2009. Portland International Conference on
  • Conference_Location
    Portland, OR
  • Print_ISBN
    978-1-890843-20-5
  • Electronic_ISBN
    978-1-890843-20-5
  • Type

    conf

  • DOI
    10.1109/PICMET.2009.5261858
  • Filename
    5261858