DocumentCode
3481174
Title
Marketing And Consulting Services
Author
Connelly, A.L.
Author_Institution
Connelly Associates International
fYear
1991
fDate
16-18 April 1991
Firstpage
431
Lastpage
433
Abstract
Consulting services must be marketed and sold just like any other product. Not all products are marketed in the same way. Cars are not marketed the same way as industrial machinery. Even so consulting services are marketed in their own unique way. This paper discusses market structure and marketing techniques.
Keywords
Contracts; Electrical engineering; Engineering management; Machinery production industries; Optical design; Optical fibers; Power supplies; Product development; Programming profession; Project management;
fLanguage
English
Publisher
ieee
Conference_Titel
Electro International, 1991
Conference_Location
New York, NY, USA
Type
conf
DOI
10.1109/ELECTR.1991.718249
Filename
718249
Link To Document