Logo insertion transcoding for H.264/AVC compressed video

H.264/AVC quickly gains ground in many aspects of video applications, due to its superior coding performance. Inserting a company logo into H.264/AVC compressed video streams has been a highly desirable application in the TV telecasting industry. In this paper, we propose a novel and efficient logo-insertion scheme for H.264/AVC compressed videos. Our proposed scheme overcomes the numerous coding dependencies, and minimizes the changes to the original compressed videos. Experimental results show that our proposed transcoding scheme achieves extraordinary video quality and significantly reduces the bit rate and computational cost. Compared with the cascaded transcoding scheme, our proposed logo-insertion method achieves an average of 1.16 dB PSNR increase, or a 68.6% bit-rate reduction. Our scheme also dramatically reduces the total transcoding time and the motion-estimation time by at least 67.2% and 97.4%, respectively.