Study on operational mode of logistics enterprises in China

With the fast growth in China´s economy, the demand for logistics services has been growing significantly in China. China´s logistics service providers need to pay more attention to seek more potential business. The purpose of this paper is to study the operational mode of logistics services providers through the comparison between logistics demand and logistics supply. Based on on-spot investigation in Beijing and Tianjin, this paper analyzes the actual logistics demand from the companies and the satisfaction degree to logistics enterprises, then the available logistics service items came out. The discrepancy between the logistics supply and demand is derived, which provides suggestions for the logistics enterprises to select the reasonable operational modes and suitable logistics service items. Boston Matrix is used to analyze the research result.