DocumentCode
3576394
Title
Mobile user stability prediction with Random Forest model
Author
Danqin Wang ; Xiaolong Zhang
Author_Institution
Sch. of Comput. Sci. & Technol., Wuhan Univ. of Sci. & Technol., Wuhan, China
fYear
2014
Firstpage
430
Lastpage
434
Abstract
Accompanying increasing competition among the communication industry, maintaining and improving the stability and loyalty of customers has become the key determinant of profitability. In order to prevent the loss of customers, we need to identify the stable users by data mining model. Through the evaluation of three models, Random Forest model performs with better robustness. This model can describe and predict most of the stable users in a shorter period of time. Consequently, the result will provide operators with the advantage of adopting reasonable marketing tactics timely.
Keywords
customer relationship management; data mining; profitability; random processes; communication industry; customer loss; customer loyalty; data mining model; marketing tactics; mobile user stability prediction; profitability; random forest model; Accuracy; Analytical models; Logistics; Prediction algorithms; Profitability; Stability analysis; Data mining; Evaluation; Model; Stability;
fLanguage
English
Publisher
ieee
Conference_Titel
Data Science and Advanced Analytics (DSAA), 2014 International Conference on
Type
conf
DOI
10.1109/DSAA.2014.7058108
Filename
7058108
Link To Document