The marketing strategy for successful product development performance in Iranian nanotechnology-based enterprises

The emerging market on Nanotechnology and its application makes it inevitable to assess the rate of Iranian enterprise success in attracting consumers to Nano products and develop expedient actions. Emerging market needs to be treated logically based on market needs. As its alluring to capitalize on new product development processes resulting in Nano products, comprehensive attention to suitable marketing strategies for Nano products and public perception of these products is necessary among commercialization issues. Marketing strategies, as a whole, consider markets needs for appropriate product suiting to market, and result in progressive profits for stakeholders. In order to enable Nano flrms better deciding to implement which strategy, First, Nano products lifecycle current stage should be defined. Based on type of market and product it can be understood that which strategy is the best. Meanwhile, feedback from consumer warranties successful product development and commercialization process for consumer-commercial products.