AugLAC — Generic framework for augmented location aware commerce

In this paper we present AugLAC, a framework which integrates common features of location aware services, e-commerce and augmented reality into a single infrastructure for the development of location aware mobile applications. The research aim is to generalize the proposed framework to suit different business domains and to allow rapid development of applications using a component based architecture. Although this framework is mainly targeted for retail business domain it can be effectively used for other domains and use case scenarios where the basic principles apply.