Motivating computer science students by facilitating inderdisciplinary educational activities: exploitation of a 3D educational game for marketing

This study investigates the integration of a 3D Collaborative Game into the learning process of a Marketing lesson. The research conducted in the context of a collaboration between two universities. Students from one university facilitated the game activity whereas the others played the game. The evaluation methodology was focused on users´ satisfaction, intension - purpose and attitude towards the game activity as well as on the motivational impact of the activity to the students who supported it. The preliminary results of the evaluation were promising and revealed that there is a great interest from the side of the learners towards the use of games in the learning process.