DocumentCode
3593292
Title
Users´ personality traits in the context of virtual reality
Author
Krasonikolakis, Ioannis G. ; Vrechopoulos, Adam P. ; Pouloudi, Athanasia
Author_Institution
Dept. of Manage. Sci. & Technol., Athens Univ. of Econ. & Bus., Athens, Greece
fYear
2010
Firstpage
1
Lastpage
4
Abstract
The purpose of using the internet has been thoroughly studied in the context of “traditional” web. This exploratory study aims to illustrate the profile of users visiting Virtual Worlds (VWs) through the Web. The findings confirm VWs´ social origin and highlight entertainment as one of the most attractive purposes of entering to this virtual world. The study also contributes to our understanding of virtual reality retailing dynamics and sets the further research agenda.
Keywords
Internet; consumer behaviour; retailing; virtual reality; Internet; retailing; social origin; traditional Web; users´ personality traits; virtual reality; virtual world; Business; Context; Facebook; Internet; Virtual reality; Purpose of Internet Use; User/Consumer Behaviour; Virtual Reality; e-Commerce;
fLanguage
English
Publisher
ieee
Conference_Titel
e-Business (ICE-B), Proceedings of the 2010 International Conference on
Type
conf
Filename
5740442
Link To Document