Relative trust management model for Twitter: An Analytic Hierarchy Process approach

Twitter mining serves many purposes; information mined from Twitter is used to perform various analyses, of which user trust modelling is among the major studies involved in this area. However, the volume and variety of extracted data from Twitter presents challenges to research works to interpret and acquire meaningful information that can be used to model Twitter user´s trust. This paper models user trust for on Twitter with Analytic Hierarchy Process (AHP) using indegree, retweet, and mention data of users in the telecommunication field. The results are presented with multiple scales applied in pairwise comparison process to determine the consistency and magnitude of the results, drawing conclusions that AHP is a viable method to model user trust on Twitterspace.